Winners 2026

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Europe's Leading Spirit Tourism Experience 2026

And the winner is...

The Johnnie Walker Experience on Princes Street, Scotland Winner Profile | johnniewalker.com/en/visit-us-princes-street/

Nominees

The following nominees (listed alphabetically) were nominated for Europe's Leading Spirit Tourism Experience 2026

Casa Martini - Martini Ultimate Experience, Italy Glenmorangie House - Private Whisky Tour, Scotland Jameson Distillery Bow St. - Redbreast Tasting, Ireland Jameson Midleton Distillery Experience, Ireland Polish Vodka Museum The Glenlivet - The Generations By Night, Scotland The Scotch Whisky Experience - A Taste of Scotland

Award History

• Europe's Leading Spirit Tourism Experience 2026: The Johnnie Walker Experience on Princes Street, Scotland
• Europe's Leading Spirit Tourism Experience 2025: The Johnnie Walker Experience on Princes Street
• Europe's Leading Spirit Tourism Experience 2024: Johnnie Walker Princes Street - Journey of Flavour
• Europe's Leading Spirit Tourism Experience 2023: Johnnie Walker Princes Street - Journey of Flavour