Winners 2024

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• Winners Area

Europe's Leading Spirit Tourism Experience 2024

And the winner is...

Johnnie Walker Princes Street - Journey of Flavour Winner Profile | johnniewalker.com/…inces-street/book-whisky-tasting/

Gallery

Johnnie Walker Princes Street - Leigh Aitken, Brand manager, The Singleton of Glen Ord Distillery

Nominees

The following nominees (listed alphabetically) were nominated for Europe's Leading Spirit Tourism Experience 2024

Casa Martini - Martini Ultimate Experience Glenmorangie House - Private Whisky Tour The Scotch Whisky Experience - A Taste of Scotland

Award History

• Europe's Leading Spirit Tourism Experience 2025: The Johnnie Walker Experience on Princes Street
• Europe's Leading Spirit Tourism Experience 2024: Johnnie Walker Princes Street - Journey of Flavour
• Europe's Leading Spirit Tourism Experience 2023: Johnnie Walker Princes Street - Journey of Flavour