How It Works
World Travel Awards™ supports, promotes and develops the global travel and tourism industry by identifying and rewarding excellence and inspiring its practitioners to continually raise the standards of their product and service offering.
Each year, WTA runs and governs a comprehensive programme across a range of awards developed to recognise the industry’s most vital sectors and product offerings.
Awards are presented across three tiers: country, regional and world awards.
Nominations Methodology
Country Awards
The country awards reflect the range of products and service offerings of an individual country’s travel and tourism industry.
The annual final shortlist of nominees for each country award is reached via the following criteria:
- The previous year's country award winner and two runners-up
- Vetted and approved entries
- Vetted and approved WTA commendations
Regional Awards
The annual final shortlist of nominees in each regional award is reached via the following criteria:
- The previous year's regional award winner and two runners-up
- Vetted and approved entries
- Vetted and approved WTA commendations
World Awards
The World awards are the top tier of the WTA programme and features the winners from the regional tier. Nominees have a proven pedigree of being the world’s best.
The annual final shortlist of nominees in each World award is reached via the following criteria:
- The winners from the corresponding regional award
- Vetted and approved WTA commendations
The Voting Process
The voting process is online and a year-long communications campaign encourages global participation.
The votes come from qualified executives working within travel and tourism and the consumer travel buyer.
A standard vote carries a weighting of one, while votes cast by verified travel professionals carry a weighting of two. To apply for the upgrade, users are required to complete the Travel Industry Voters section on registration and submit a minimum of 10 votes. Votes are internally audited to ensure the validity of each individual vote.
