Winners 2025

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Europe's Leading Spirit Tourism Experience 2025

And the winner is...

The Johnnie Walker Experience on Princes Street Winner Profile | johnniewalker.com/en/visit-us-princes-street/

Nominees

The following nominees (listed alphabetically) were nominated for Europe's Leading Spirit Tourism Experience 2025

Casa Martini - Martini Ultimate Experience Glenmorangie House - Private Whisky Tour Jameson Midleton Distillery Experience, Ireland Polish Vodka Museum The Scotch Whisky Experience - A Taste of Scotland

Award History

• Europe's Leading Spirit Tourism Experience 2025: The Johnnie Walker Experience on Princes Street
• Europe's Leading Spirit Tourism Experience 2024: Johnnie Walker Princes Street - Journey of Flavour
• Europe's Leading Spirit Tourism Experience 2023: Johnnie Walker Princes Street - Journey of Flavour