Destination
El Jadida
European and Moorish influences meet in the ancient port city of El Jadida, a creative community and UNESCO World Heritage Site built within old fortified walls.
Known widely as the Cité Portugaise, is famed for its atmospheric medina with its rambling alleys and ramparts. The Portuguese built a fortress here in 1506 to protect their ships and baptised it Mazagan, which soon developed into Morocco’s most important trading post. It was renamed El Jadida (the New City) in 1815.
El Jadida remains an idyllic backwater, disturbed only by the crowds of discerning travellers flocking to its beautiful beaches and strolling its boulevards in summer.
In addition to the beautiful and safe beaches on the coast to the south and north of El Jadida, 17km from Azemmour there is the former capital of the Doukkala region, located at the mouth of the Oum Errabia river, which is renowned for its succulent shad (cousin of the sardine). You can take a pleasant walk along the old streets of the medina.
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