Grand Final Gala Ceremony 2010

Destination

Aptly nicknamed 'The Big Smoke', London is Britain's largest and most populous metropolitan area, attracting around 27million visitors each year. A major tourist destination for both domestic and overseas visitors, this vibrant cosmopolitan city is set to host the Summer Olympics for the third time in 2012, drawing an even greater influx of visitors to the region.

A city of innumerous landmarks including the famous Big Ben, The Tower of London and Buckingham Palace, to name but a few, London is also home to some of the world’s finest retail destinations spanning from the exclusive Bond Street to the more commercial fashion labels on the popular Oxford Street. With top restaurants, clubs and bars as well as being stage to the world-famous West End Theatre and many, many prominent galleries, London has ample capacity to provide entertainment for every hour of the day or night.

Renowned for being one of the most culturally diverse cities in the world, with more than 300 languages spoken within its boundaries, London is the perfect location to host the World Travel Awards Grand Final Gala Ceremony 2010.