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Welcome to Yorkshire is celebrating its success as the winner of the World Travel Award for the World’s Leading Marketing Campaign for the second year running.

Gary Verity, chief executive of Welcome to Yorkshire, said, 'Yorkshire is a world beater and winning this award for the second year running proves it. We have gone head-to-head with some of the best brands with bigger budgets than us and come out on top again.

'The award is testament to the 25,000 brilliant businesses that make up Yorkshire’s tourism industry; their quality ensures we are able to compete on a global scale with the best in the world. It also shows how far we have come in three years since Welcome to Yorkshire launched, that we now judge ourselves against the world’s best and not just our competitors in the UK.'

Clipper Chairman Sir Robin Knox-Johnston says, 'I would like to congratulate Welcome to Yorkshire on their success in winning this prestigious award and am pleased that Clipper has been able to play a small part in their achievement.