How It Works

World Travel Awards™ supports, promotes and develops the global travel and tourism industry by identifying and rewarding excellence and inspiring its practitioners to continually raise the standards of their product and service offering.

Each year, WTA runs and governs a comprehensive programme across a range of awards developed to recognize the industry’s most vital sectors and product offerings.

Awards are presented across three tiers: country, regional and world awards.

Nominations Methodology

Country Awards

The country awards reflect the range of products and service offerings of an individual country’s travel and tourism industry.

The annual final shortlist of nominees for each county category is reached via the following criteria:

  1. The previous year's country award winner and two runners-up
  2. Vetted and approved self-nominations
  3. Vetted and approved WTA commendations

Regional Awards

The annual final shortlist of nominees in each regional category is reached via the following criteria:

  1. The previous year's regional award winner and two runners-up
  2. Vetted and approved self-nominations
  3. Vetted and approved WTA commendations

World Awards

The World awards are the top tier of the WTA programme and features the winners from the regional tier. Nominees have a proven pedigree of being the world’s best.

The annual final shortlist of nominees in each World Category is reached via the following criteria:

  1. The winners from the corresponding regional award
  2. Vetted and approved WTA commendations

The Voting Process

The voting process is online and a year-long communications campaign encourages global participation.

The votes come from qualified executives working within travel and tourism and the consumer travel buyer.

Votes cast by travel professionals count as two votes while the votes cast by non-industry voters count as one vote. Votes are internally audited to ensure the validity of each individual vote.

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