Amadeus signs global sponsorship deal with World Travel Awards

February 2007 - London

World Travel Awards (WTA), the premier global awards event which promotes excellence in the travel industry, has announced that Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, has signed a major global sponsorship deal which will result in their participation in all WTA 2007 events.

The sponsorship commitment covers 2007 WTA regional ceremonies, in addition to the WTA hosted networking events, The World Travel Golf Tournament, The World Travel Internet Conference and the World Travel CEO Forum.

“We are delighted to extend our relationship with Amadeus, and believe this sponsorship re-iterates the strong faith our sponsors have in the World Travel Awards brand,” explains Manon Han, Vice President, World Travel Awards:

“As the travel technology partner to the industry, Amadeus welcomes our partnership with WTA, and looks forward to sponsoring and hosting the WTA awards ceremonies for the first time,” stated Edward Ross, Director of Corporate and Marketing Communication, Amadeus.

The WTA announced a dramatic new development this year, as they have expanded the world-renowned honours scheme to the globe’s regions. In response to escalating global, as well as local interest, and a growing need to recognise winners in their own territory, regional ceremonies will take place in Abu Dhabi, Miami, Newcastle and Bangkok. The gala event will once again take place in Turks & Caicos.

Notes to editors

World Travel Awards
Established in 1993 to acknowledge and celebrate excellence in the world's travel and tourism industry. With thousands of votes cast by travel professionals from 160,000 travel agencies in over 200 countries across the globe, winning a World Travel Award has become one of the highest accolades a travel product can achieve.

www.worldtravelawards.com
PR Contact: [email protected]


Amadeus
A world-leading technology and distribution solutions provider, Amadeus delivers unparalleled expertise to the travel and tourism industry, including leading-edge solutions that cover airlines’ unique business needs, independent of their size, business model or market reach.

Amadeus’ pioneering new-generation Customer Management Solution (CMS) portfolio, Amadeus Altéa CMS, serves network and regional carriers. The Altéa portfolio, based on a pioneering community platform concept, enables improved operational efficiency and increases revenue. The portfolio consists of the Altéa Reservation, Altéa Inventory and Altéa Departure Control solutions.

Further complementing these integrated IT solutions is the Amadeus e-Travel Airline Suite. Over 70 of the world’s leading airlines use the Amadeus e-Travel Airline Suite to power over 250 websites in more than 80 markets.

Other standalone IT solutions include: revenue integrity and automatic ticket reissue tools, in addition to full e-ticket interlining and ground-handling management technology services.

More information about Amadeus’ solutions is available at: www.amadeus.com.

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