Regine Sixt wins WTA “Woman of the Year”

7th March 2012 - Berlin, Germany

Regine Sixt, the President of Sixt Rent a Car, has been named “Woman of the Year” 2011 by World Travel Awards (WTA).

Mrs. Sixt was honoured for her exceptional contribution to the travel and tourism industry, as well as for her philanthropy work. The presentation took place during a star-studded party to celebrate Sixt’s 100th anniversary. The evening included a live performance by the music legend Sir Cliff Richard, and took place at Goya Berlin.

Born and raised in Germany, Regine Sixt began her career at a local car rental company based in Munich. With her husband Erich Sixt, the CEO of Sixt AG, she has helped build Sixt into a global mega-brand, operating more than 230,000 cars across 3,500 locations and 105 countries.

She is the driving force behind Sixt’s global expansion, and directs everything from the corporate identity to the performance at the airports.

In 2000, she launched her own children’s charity – Drying Little Tears, which supports and finances various projects for children throughout the world. These include a kindergarten in the townships of Cape Town, an orphanage for kids whose parents died of Aids in Gabon, a school in Jerusalem and a children’s hospital in Ecuador.

She also serves at many global advisory boards including ABTA, ASTA, USTOA, Travel Industry Club and Skal.

Graham E. Cooke, President & Founder, WTA, said, “Regine Sixt is one of the most prolific entrepreneurs in travel and tourism. On behalf of World Travel Awards, I am delighted to honour a true industry leader and a truly inspirational woman. She has also leveraged the phenomenal success of her business to conduct a number of admirable charitable projects.”

WTA, the “Oscars of the travel industry”, is recognised globally as the highest accolade in travel and tourism, and serves to raise the service standards throughout the tourism industry.

Its 2012 Grand Tour, a global search for the leading travel organisations in the world, includes regional legs in Dubai (UAE), Turks & Caicos, Nairobi (Kenya), The Algarve (Portugal) and Seoul (South Korea). The winners of these regional heats will progress to the Grand Final, which will take place at The Oberoi, Gurgaon, New Delhi, India in December.

Regine Sixt and WTA Founder Graham Cooke at Goya Berlin 2012

- ENDS -

About World Travel Awards

WTA was launched in 1993 to acknowledge and recognise excellence in the global travel and tourism industry. Now celebrating its 19th anniversary, it is regarded as the very highest achievement that a travel product can receive.

Main partners include Qatar Tourism Authority, BBC World News, Oberoi Hotels & Resorts, Jebel Ali International, the Jamaica Tourist Board, Tourism Authority of Thailand, Mauritius Tourism Promotion Authority, Conrad Hotels & Resorts,, Sandals Resorts and WeClickMedia.

WTA’s global media partner network includes: CNBC Arabiya, Khaleej Times, Trade Arabia, TTN ABTA Magazine, ASTA Network, Breaking Travel News, Trav Talk, Travel Daily News International, Focus on Travel News, Vox Africa, New Focus Travel Magazine, Tourism Review, JAX FAX, Passport Magazine, Travel & Leisure China and National Geographic Traveller.

This global media partner network has a monthly readership of 1.2 million and a TV audience reach of 90 million.

For further press information contact Anton Santos:
t: +44 (0)20 7925 0000;
e: [email protected];


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