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16 September 2011 - Sharm El Sheikh

World Travel Awards has highlighted the crucial role travel and tourism will play in Egypt’s future as the country ushers in a new era of democracy and opportunity with landmark presidential elections set for November.

The awards programme, hailed as the ‘Oscars of the travel industry’ by the global media, noted that tourism remains the lifeblood of the Egyptian economy, accounting for one in eight jobs and 12 percent of the nation’s output.

World Travel Awards also says that now is an excellent time to visit Egypt before the crowds return, and is taking the lead by hosting its Africa & Indian Ceremony in Sharm El Sheikh on 16 September 2011.

The prestigious ceremony, the organisation’s first to be held in Egypt, will take place at SOHO Square, the luxury entertainment complex within Savoy Group, and will attract the leading travel and tourism brands from across Africa and the Indian Ocean as they compete for the most influential accolade in travel.

After months of intense voting covering over 2,000 categories, the nominees have been whittled down to the elite few, and include Ritz Carlton, South African Airways, Conrad Hotels, Shamwari, &Beyond, Six Senses and Four Seasons.

Graham E. Cooke, President & Founder, World Travel Awards, predicts that Egypt’s star attractions will lead to a swift recovery of its travel and tourism economy with the impending elections.

He says: “World-class destinations have an incredible ability to bounce back from adversity. Egypt is a remarkably resilient destination, boasting an incredible array of attractions from the Pyramids of Giza and the temples of Luxor to the spectacular diving of the Red Sea and the beaches of Sharm El Sheikh, the City of Peace.”

“Egypt is entering an exciting new dawn of hope and opportunity. And by attracting the travel industry elite to Sharm El Sheikh for our awards, we aim to showcase not only its world-class attractions and facilities but how tourism is serving as a force for good and a catalyst for change,” he added.

Emad Aziz, Chairman Savoy Sharm el Sheikh says: “I am honoured that World Travel Awards is hosting its 2011 Africa & Indian Ocean Ceremony at The Savoy, Sharm-El-Sheikh. It will provide a great opportunity to showcase the attractions and facilities of our beautiful region to the travel and tourism world.”

“Our region offers a wealth of incredible attractions on our doorstep, all in a laid-back desert atmosphere. Sharm also serves as an ideal base to discover the ancient treasures of Luxor and Cairo,” he adds.

Egypt will also be hosting the United Nations World Tourism Organization’s World Tourism Day, which will be celebrated in the city of Aswan on 27 September.

On a recent visit to Egypt, Taleb Rifai, UNWTO Secretary-General, gave the green light saying, “Throughout my visit it has been very clear that the Egyptian tourism sector is fully operational and ready to receive visitors.”

World Travel Awards Africa & Indian Ocean Ceremony marks the third heat of its 2011 Grand Tour, after events in Dubai, UAE and Antalya, Turkey. Other regional legs will follow in Bangkok, Thailand and Montego Bay, Jamaica, with the regional winners progressing to the Grand Final in Doha, Qatar in November.

The event partners are Soho Square, Savoy Hotels & Resorts International, BBC World News and WeClickMedia, and the media partners include Magic 105.4, ABTA Magazine, Focus on Travel News, Breaking Travel News, Passport Magazine and National Geographic Traveller.

For more information about World Travel Awards 2011 Africa & Indian Ocean Ceremony and bookings visit www.worldtravelawards.com/africa2011

To download images go to www.worldtravelawards.com/downloads/zip/2011africa.zip

– Ends –

Notes to Editors

About World Travel Awards
World Travel Awards was launched in 1993 to acknowledge and recognise excellence in the world's travel and tourism industry.

Now celebrating its 18th anniversary, the awards is regarded as the very highest achievement that a travel product could ever hope to receive.

Attended by senior executives from major travel companies, operators and destinations, WTA events are universally respected as providing established, top level networking opportunities, regionally and globally.

Main sponsors include Savoy Sharm el Sheikh, BBC World News, Tourism Authority of Thailand, Jamaica Tourist Board, Mauritius Tourist Board, Conrad Hotels, World.mobi, Armani Hotel Dubai, Emaar Hospitality Group, Dusit Thani Bangkok, Sandals Resorts, Sports Authority of Thailand and WeClickMedia.

The World Travel Award's official list of worldwide media partners includes: ABTA Magazine, Breaking Travel News, CNBC Arabiya, Khaleej Times, Trav Talk, Trade Arabia, TTN, Travel Daily News International, Focus on Travel News, New Focus Travel Magazine, Tourism Review, JAX FAX, Passport Magazine, Travel & Leisure China and National Geographic Traveller.

For further press information contact Antony Santos:
t: +44 (0)20 7925 0000
e: [email protected]
w: www.worldtravelawards.com

About The Savoy Group
Savoy Hotels & Resort International is one of the most popular destinations on Egypt’s Red Sea coast, offering superb hospitality at one of the world’s most desirable locations. The properties are consistently voted number one in Sharm El Sheikh.

The resort comprises The Royal Savoy and Villas, The Savoy Hotel, The Sierra Hotel and SOHO Square, a square mile of restaurants, entertainment facilities and shops that have won the admiration of foreign and domestic visitors.

Three Savoy brands comprise a comprehensive range of packages to fit all budgets.

The nine Savoy Villas are unique, each styled and themed to reflect the luxurious lifestyle enjoyed over the centuries with the most up-to-date facilities.

The Royal Savoy is the executive stand-alone wing of the hotel, the highest level of accommodation and service, including 18 new luxury honeymoon suites.

The Savoy Hotel’s stunning architectural design attracts discerning visitors. Some 478 superior rooms range from single, double and triple rooms to the lavish Presidential Suite. There are excellent restaurants and bars, pools, a dive centre, sports facilities and a health club and spa.

The Sierra is a family-style all-inclusive hotel with exceptional room options, pools, kids’ activities and an unrivalled health centre.

The multitude of restaurants at the resort offer international and fine dining, cafés and bars options as well as shopping, 10-pin bowling, ice skating and concerts at SOHO Square.

The Savoy Group is spread over 380,000 m2 of lush tropical foliage, waterfalls and serene surroundings at the spectacular White Knight Beach alongside a protected national park.

The Savoy has some of the most sought after diving and snorkeling in Sharm El Sheikh and is close to some of the world’s oldest historic sites.

The Savoy is a few minutes from the centre of Sharm El Sheikh. The International Airport serves airlines flying between Europe and the Middle East, including capital cities such as London, Rome, Warsaw, Moscow and Kiev.


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