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1 May 2011 - Dubai

Lebanese pop sensation Elissa is to headline the most important night of the year for Arabian travel and tourism – World Travel Awards 2011 Middle East Ceremony.

The top movers and shakers are expected to attend the glittering gala show, which takes place on Monday 2 May at the Armani Hotel Dubai.

Hailed as “The Oscars of the Travel Industry”, World Travel Awards is acknowledged worldwide as the ultimate travel accolade, and celebrates those brands that are pushing the boundaries of industry excellence.

Elissa, who has taken a break from recording her eighth studio album to perform at the ceremony, is one of Arabia’s hottest musical exports. Her glittering achievements include seven best-selling albums, three World Music Awards, and collaborations with Ragheb Alama, Cheb Mami, Fadl Shaker, Chris de Burgh and Gypsy Kings. She follows in the steps of fellow countrywoman, the platinum-selling singer Nancy Ajram, who headlined last year’s World Travel Awards Middle East Ceremony.

After months of intense voting, the Middle East will find out who will win the prestigious World Travel Awards. Nominees include some of the most respected and successful names in the business including Etihad Airways, Jumeirah, Abu Dhabi Tourism Authority, Six Senses and Royal Caribbean.

More than 462 companies across the Middle East, spanning more than 125 categories, including airlines, cruise companies, destinations, hotels and resorts will battle it out for the coveted trophies.

The Middle East Ceremony is the first heat of World Travel Awards 2011 Grand Tour, with other regional legs set to follow in Antalya, Turkey; Sharm El Sheikh, Egypt; Bangkok, Thailand and Montego Bay, Jamaica. These winners will progress to the grand final at the end of the year.

The Armani Hotel Dubai will offer guests the opportunity to sample the ultimate in hospitality lifestyle. Designed by Giorgio Armani, it is the first Armani hotel in the world and is located in Burj Khalifa, the tallest skyscraper in the world.

Event partners are Emaar Hotels & Resorts and Armani Hotel Dubai, and media partners include CNBC Arabiya, Al Hilal Group, Khaleej Times and Breaking Travel News.


Notes to Editors

About World Travel Awards
The World Travel Awards was launched in 1993 to acknowledge and recognise excellence in the world's travel and tourism industry.

Now celebrating its 18th anniversary, the awards is regarded as the very highest achievement that a travel product could ever hope to receive.

Attended by senior executives from major travel companies, operators and destinations, WTA events are universally respected as providing established, top level networking opportunities, regionally and globally.

Main sponsors include Caribbean Hotel & Tourism Association, Cornelia Diamond Golf Resort & Spa, Dusit Thani Bangkok, Emaar Hotels & Resorts LLC, ISO Travel Solutions, Mauritius Tourism Promotion Authority, Omeir Travel, Savoy Sharm El Sheikh, Sports Authority of Thailand, Thailand Convention and Exhibition Bureau, Tourism Authority of Thailand and WeClick Media.

The World Travel Awards’ official list of worldwide media partners includes: Breaking Travel News, CNBC Arabiya, Khaleej Times, Trav Talk, Trade Arabia, TTN, Travel Daily News International, Focus on Travel News, New Focus Travel Magazine, Tourism Review, JAX FAX, Passport Magazine, Travel & Leisure China, Xenios & Xenios World.

For further press information contact Lauren Brady at
T: +44 (0)20 7925 0000
E: [email protected]
W: www.worldtravelawards.com

About Armani Hotels & Resorts

Armani Hotels & Resorts was established in 2005 under an agreement between Giorgio Armani S.p.A. and Emaar Properties, with the objective to develop, own and operate an exclusive collection of hotels, resorts and residences in the world’s most important cities and holiday destinations. Armani Hotels & Resorts plans to open at least ten hotels and resorts within the next ten years.


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