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7th November 2010 - London

Arnold Schwarzenegger, David Beckham, Kevin Spacey, Usain Bolt, Rafael Nadal, Kevin Costner and Iron Maiden’s Bruce Dickenson are among the favourites to win the World Travel Awards “Face of Travel 2010”.

The winner will be announced at this year’s WTA Grand Final 2010, which takes place at London’s Grosvenor House, a JW Marriott Hotel on Sunday 7 November.

The new “Face of Travel” award acknowledges the celebrity endorsement that has made the biggest contribution to the travel and tourism industry over the past year.

Highlights include Usain Bolt’s “Once you go you know” campaign and its role in boosting Jamaica’s tourism profile. David Beckham serving as ambassador for England’s 2018 World Cup bid has earned him the nod for boosting his nation’s tourism profile. Meanwhile Iron Maiden frontman and airline pilot Bruce Dickenson has also been nominated for his new job as marketing manager of Astraeus Airlines.

Other nominees include ex-footballer/ex-popstar couple Jamie and Louise Redknapp and their hit ad campaign, which led to a surge in summer booking for Thomas Cook.

Rafael Nadal is also a hot favourite, having fronted a hugely-successful campaign highlighting the sport tourism credentials of his native Balearic Islands. The Majorcan tennis ace will be hoping to follow up last year’s success when he won “World Tennis Player of the Year” at the World Sports Awards.

Hailed as “The Oscars of the Travel Industry” by the Wall Street Journal, the World Travel Awards is recognised globally as the ultimate travel accolade.

Other awards up for grabs on the evening include “World’s Leading Hotel” with the likes of Dubai’s Burj Al Arab, Australia’s Palazzo Versace, as well as the new Armani Hotel Dubai among the favourites.

The WTA 2010 Grand Final marks the climax of a year-long search to find the very best travel companies in the world, and follows heats in Dubai, Johannesburg, Antalya, Delhi and Jamaica. These regional winners will now go head to head on 7 November as they bid to be recognized as the very best of the best in travel.


Notes to Editors:
About World Travel Awards
The World Travel Awards was launched in 1993 to acknowledge and recognise excellence in the world's travel and tourism industry.

Now celebrating its 17th Anniversary, the awards is regarded as the very highest achievement that a travel product could ever hope to receive.

Attended by senior executives from major travel companies, operators and destinations, WTA events are universally respected as providing established, top level networking opportunities, regionally and globally.

The World Travel Award’s official list of worldwide media partners includes: ABTA Magazine & ASTA Network Magazine, BBC World News, Breaking Travel News, CNBC Arabiya, Khaleej Times, L’Agenzia di Viaggi, Trav Talk, Trade Arabia, TTN, Travel Daily News International, Focus on Travel News, New Focus Travel Magazine, Tourism Review, JAX FAX, Travel & Leisure, Travel & Leisure Golf, Xenios & Xenios World.

For further press information contact Lauren Brady at:
T: +44 020 7925 0000
E: [email protected]

Or visit:


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