Meetings & Conference World: Meetings & Conference World

Bangkok has been named Asia’s Leading Meetings and Conference Destination in the 2011 World Travel Awards.

The award indicates that Thailand’s business events industry is bouncing back after the uncertainty caused by global businesses in 2010, according to the President of the Thailand Convention and Exhibition Bureau (TCEB) President Akapol Sorasuchart.

“The award has robustly reflected the success of our ‘Believe in Thailand’ campaign, which has been launched worldwide to rebuild Thailand’s image and reassure international confidence in the country’s business events industry,” said Sorasuchart.

Thailand has recently unveiled the second phase of its ‘Believe in Thailand’ campaign, which breaks down the MICE industry into three segments: Meetings, Trade Shows and International Events.

“Thailand’s reputation for hospitality is unsurpassed and when combined with professional services, world-class infrastructure and facilities, varieties of meetings destinations and countless business opportunities, it will come as no surprise that you will want to come back again and again,” added Sorasuchart.