Antigua Observer

14 September 2011 - Antigua Observer

President of the World Travel Awards (WTA), Graham E. Cooke says the Caribbean has been able to overcome the effects of a downturn in the global economy on the tourism sector through innovative measures.

“The region has shown remarkable resilience to overcome the challenges of recent times, with an exceptional focus on excellent customer service and facilities that are second to none,” he said, ahead of the WTA awards scheduled to be held here on October 19.

The event is expected to attract the top decision-makers and other stakeholders from across the Americas and Caribbean as they compete for the most influential accolades in travel.

The organisers said the World Travel Awards Caribbean & The Americas Ceremony marks the fifth and final leg of the 2011 Grand Tour, follow g similar events in Dubai, UAE; Antalya, Turkey; Sharm El Sheikh, Egypt; and Bangkok, Thailand.

The regional winners from these events will participate in the finals to be held in Doha, Qatar, on November 29.

Officials say that Aruba, Barbados, Bahamas, Jamaica, St. Lucia, and Turks & Caicos are among countries competing for the “Caribbean’s Leading Destination” while the “Caribbean’s Leading Hotel” will involve properties in Jamaica, Antigua, Turks & Caicos and Barbados vying for the award.

Chairman of Jamaica Tourist Board John Lynch said that the Caribbean is also capitalizing on the tremendous opportunities afforded by BRIC (Brazil, Russia, India, and China) countries, especially with traditional source markets stuttering.

“However, to unlock this potential, accompanying governmental support remains vital, including the easing of restrictions that currently limit intra-Caribbean travel.” said Lynch.

“As a tourism region, the Caribbean has a lot to offer. Many of the world’s premium brands are available within the region, and these are complimented by brands that developed in the Caribbean and have earned world-renowned status.

“Caribbean people are also naturally hospitable, and throughout history, have had to conquer several challenges. Our resilience is well honed,” he added.

Source: Antigua Observer

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