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British Airways Travel News

25 August 2011 - British Airways Travel News

The ‘Oscars of the travel industry’, the World Travel Awards, have put their faith in the recovering fortunes of Egypt by announcing that it is to host the African and Indian regional awards ceremony.

Taking place in the popular resort of Sharm El-Sheikh, the awards ceremony will be held on the 16th of September and will attract the major industry figures in the region. It is the first time in the history of the award that the ceremony will be located in Egypt.

After the popular uprisings earlier this year and the fall of the country’s previous governing regime, Egypt’s tourist industry is more important than ever. The tourism sector accounts for 12 per cent of the Egypt’s GDP, with one in seven people being associated with the industry.

Egypt has long been a popular holiday destination and its fine weather, intriguing culture and excellent facilities will be a big factor in attracting people back there. The country is now considered safe to travel to and many operators are offering great deals to get people back to their holiday resorts. British holidaymakers have already shown interest in going back now that Egypt is stabilising.

WTA president Graham Cook spoke of the countries efforts to “bounce back from adversity” and how much Egypt has to offer holidaymakers: “Egypt is a remarkably resilient destination, boasting an incredible array of attractions from the Pyramids of Giza and the temples of Luxor to the spectacular diving of the Red Sea and the beaches of Sharm El Sheikh, the City of Peace.”

Source: British Airways Travel News


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