Holiday Hypermarket

27 July 2011 - Holiday Hypermarket

Organisers at the World Travel Awards have highlighted the importance of tourism in providing countries with a way out of the ongoing economic slump.

Greece was cited of an example of a country struggling with a debt crisis and other economic problems, but still experienced double-digit growth in its tourism sector.

Tourism was said to make up 18 per cent of the Greek economy, meaning one in five jobs in the country are generated by the travel and tourism industry.

Graham E Cooke, president and founder of the World Travel Awards, was quick to point out the benefits of tourism and the strength of established companies. "During times of economic uncertainty, world-class brands come into their own, continuing to grow market share and raising their standards to new heights," he said. "World Travel Awards winners see struggle not as sign of weakness, but as an opportunity for growth and renewal and a chance to put their business model through the ultimate test," he added.

Mr Cooke was speaking ahead of the ceremony for this year's awards, taking place on September 2 in Antalya, Turkey. Airlines Lufthansa and British Airways have been shortlisted for honours at the event, along with hotel brand Ritz Carlton and the Orient Express.

The awards cover 250 categories, and have been described by The Wall Street Journal as the "Oscars of the travel industry", and winners receive substantial global coverage, as well as commercial benefits. With 'Destinations' being one category, perhaps Greece holidays could top off a strong year with an award for the cabinet.

Source: Holiday Hypermarket

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