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21 February 2010 -

Etihad Airways will premiere its third international television campaign tonight, showcasing the product and service innovation that led to Etihad being named World’s Leading Airline in 2009.

Titled ‘He Likes, She Likes,’ the campaign focuses on Etihad’s commitment to offering a tailored, individual experience to every customer in every cabin, and coincides with the introduction of the airline’s new Inspired Service in the economy cabin.

The television commercial will be shown initially in the UAE before being rolled out in key markets across Europe, the Middle East, Australia, India and the United States of America.

Peter Baumgartner, Etihad’s chief commercial officer, said: “We believe there is no other airline flying today that can provide the same high levels of service. We recognise our different passengers have different needs and we are committed to meeting and exceeding these, in the air and on the ground.”

Mr Baumgartner said Etihad’s Inspired Service philosophy, now embedded in the service offering in every cabin of the aircraft – first, business and economy – was a major differentiator for the airline.

“The objective of this campaign is to inspire audiences in our key markets to travel with the best,” he said.

The commercial, filmed in Abu Dhabi, was written by global advertising agency E/Group and directed by renowned film director James Weedon from London-based Bare Films.

Etihad has received a number of global accolades over the past 12 months that places it squarely as the world’s leading carrier, including: ‘Best Long Haul Airline’ at the 2010 Business Travel Awards; ‘World’s Leading Airline’ at the World Travel Awards in November 2009; and Skytrax’ ‘Best Business Class’ and ‘Best Business Class Catering’ in 2009.



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