Travel & Tour World: Cancún Crowned ‘Leading Destination’ at World Travel Awards 2025 Gala

As of September 28, 2025, Cancún, Mexico, was again the proud host of the World Travel Awards (WTA) Latin America Gala Ceremony, hosting top-class leaders from the tourism and hotel industry, who participated in rewarding the most notable contributors to the region’s travel. Hosted at the beautiful AVA Resort Cancún, the ceremony announced the most innovative and excelling travel and tourism organisations in the region. It was characteristic of the evening’s festivities to emphasise the role of Cancún as a significant tourist destination, thus further reinforcing the city’s leading position in the travel industry of Latin America.

At the gala, Mexico was honoured as ‘Mexico & Central America’s Leading Destination,’ with the island of Isla Mujeres claiming the title for ‘Mexico & Central America’s Leading Island Destination.’ These recognitions not only celebrate the country’s rich cultural and natural heritage but also underscore Mexico’s diverse appeal as a top-tier travel destination for international tourists. A standout moment of the evening was the WTA Academy Award for ‘Outstanding Contribution to the Travel & Tourism Industry,’ awarded to Lic. Mara Lezama Espinosa, in recognition of her tireless work in promoting tourism across the region.

Peru Dominates with Multiple Wins

Peru emerged as a dominant force at the WTA Latin America Gala, taking home several key titles. The country was named ‘South America’s Leading Destination,’ ‘South America’s Leading Adventure Tourism Destination,’ ‘South America’s Leading Culinary Destination,’ and ‘South America’s Leading Cultural Destination.’ Moreover, Machu Picchu, one of the most iconic tourist attractions in the world, was crowned ‘South America’s Leading Tourist Attraction.’ These wins reflect Peru’s exceptional offering in cultural tourism, adventure travel, and world-renowned culinary experiences, ensuring its place as a must-visit destination for tourists seeking diverse and rich experiences.

In addition, Chile celebrated significant victories with titles such as ‘South America’s Leading Adventure Tourism Destination’ and ‘South America’s Leading Cruise Destination.’ These recognitions not only highlight the country’s natural wonders but also its growing prominence in the luxury cruise market.

Spotlight on Cancún’s Growing Influence

As the host city for the event, Cancún proved its role as an influential tourism capital in Latin America. The city was recognised with several notable titles, including ‘Mexico & Central America’s Leading Destination,’ ‘Mexico & Central America’s Leading Beach Destination,’ and ‘Mexico & Central America’s Leading Business Travel Destination.’ Cancún’s impressive infrastructure, diverse attractions, and world-class hospitality continue to make it a leading destination for both leisure and business travellers. With its turquoise beaches, luxury resorts, and Mayan culture, Cancún offers a unique combination of relaxation, adventure, and rich history.

In recognition of its global tourism contributions, Cancún’s tourism sector was further honoured when Governor Mara Lezama was named ‘Tourism Ambassador of Mexico’ by the Federal Ministry of Tourism. This prestigious title underscores her commitment to promoting sustainable tourism in the Mexican Caribbean, helping solidify the region’s status as a global tourism leader.

Aviation and Hospitality Winners

The aviation sector also saw impressive performances with Aeromexico earning the title of ‘Mexico & Central America’s Leading Airline,’ while LATAM took home the award for ‘South America’s Leading Airline.’ These awards highlight the region’s growing connectivity and the critical role of aviation in facilitating tourism growth.

The hospitality sector also shone with standout winners such as Chablé Yucatán, which claimed ‘Mexico & Central America’s Leading Hotel,’ and Sofitel Legend Santa Clara Cartagena, which was named ‘South America’s Leading Hotel.’ These accolades are a testament to the exceptional standards of service, luxury, and guest experiences offered at these iconic properties, further elevating the appeal of Latin American tourism to global travellers.

A Bright Future for Latin American Tourism

The World Travel Awards Gala Ceremony 2025 held in Cancún served not just to acknowledge the finest in the region but also to mark the ceaseless expansion and evolution of Latin America’s tourism industry. With Cancún, Peru, and Chile readily dancing in the limelight, the region’s status in the global travel industry is being remarkably strengthened. The achievements of these exquisite sites and organisations provide a strong testimony to the innovative tourism offerings and green travel initiatives changing the face of travel to Latin America. Latin America is still one of the most energetic and enthralling parts of the continent for those wandering in search of culture, luxury, and adventure.