Tanzania Invest: Tanzania’s International Arrivals Reach Record 2.14 Million in 2024, Tourism Earnings USD 3.9 Billion

Tanzania welcomed a record 2.14 million international visitors in 2024, generating tourism earnings of USD 3.9 billion. The United States, Italy, and Kenya were the top source markets. Visitors stayed an average of 10 nights in mainland Tanzania and 7 nights in Zanzibar, spending USD 243 and USD 251 per person per night respectively. Growth was driven by promotional campaigns, awards, enhanced air connectivity, and new source markets including China, South Africa, and Australia.

Tanzania recorded 2,141,895 international visitor arrivals in 2024, according to the 2024 International Visitors’ Exit Survey Report recently released by the Bank of Tanzania (BOT). The report is a product of collaborative engagement of the Ministry of Natural Resources and Tourism, Bank of Tanzania, National Bureau of Statistics, Immigration Services Department and Zanzibar Commission for Tourism.

Tourism earnings also increased by 15.7% to USD 3,903.1 million in 2024, up from USD 3,373.8 million the previous year, confirming tourism’s role as one of the country’s leading sources of foreign exchange. Zanzibar also maintained its strong performance, with tourist arrivals reaching 601,006 in 2024, an increase of 10.8% year-on-year, while the average length of stay rose to 7 nights from 6 nights. Earnings rose by 10.1% to USD 997.8 million from USD 906.6 million in 2023. Key Drivers of Tourism Growth Tanzania’s performance in 2024 was supported by promotional initiatives, new events, and improved connectivity.

The launch of the documentary “Amazing Tanzania” in Beijing in May 2024, featuring President Samia Suluhu Hassan and Zanzibar President Hussein Ali Mwinyi, was a key promotional milestone. The documentary highlighted major attractions including Mount Kilimanjaro, Serengeti National Park, and Zanzibar. During the year, Tanzania received five awards at the World Travel Awards, including Africa’s Leading Safari Destination, Africa’s Leading National Park (Serengeti), and Africa’s Leading Tourist Attraction (Mount Kilimanjaro). Zanzibar was recognized as Africa’s Leading Festival and Event Destination, while the Tanzania Tourist Board was named Africa’s Leading Tourist Board. Other highlights included Ngorongoro Crater being listed among the Second 100 International Union of Geological Sciences Heritage Sites, the launch of Hot Air Balloon Tours at Ruaha National Park, and the inaugural Zanzibar Cup Kusi International Kite Surfing Competition. New airline routes by World2fly, Jambojet, and TUI Fly improved air access.

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