Travel & Tour World: World Travel Awards Recognizes Safari.com Again After Last Year’s Victory as Africa’s Leading Safari Company

It was revealed that SAFARI.COM, a luxury travel company based in Cape Town, had received the distinguished honour of being named Africa’s Leading Safari Company 2024 by the World Travel Awards. The annual event, started in 1993, was said to have recognized excellence across all sectors of the travel and tourism industry and had become a benchmark for quality in global travel services.

Now, as the year progresses, it was noted that SAFARI.COM had again been nominated for two prominent titles for the 2025 cycle:

• Africa’s Leading Safari Company 2025
• Africa’s Leading Luxury Tour Operator 2025

Travelers around the globe were reportedly encouraged to participate in voting by accessing the official World Travel Awards website and supporting the company through the relevant pages. It was emphasized that the voting process was open to the public and offered loyal clients and interested travelers a chance to back a brand they trusted.

Impact on Global Travelers

With this nomination and prior win, global tourists were seen to have grown increasingly confident in exploring African wildlife experiences through SAFARI.COM. The recognition had reportedly resonated well with travelers from the United States, Europe, and Australia, who sought secure, curated, and authentic safari experiences. The brand’s offerings, already praised for innovation and customer service, were now gaining additional global appeal due to this recognition.

It was understood that the company’s influence now extended beyond the African continent, shaping expectations for eco-tourism, sustainable adventures, and customer-first experiences around the world.

Reliable Travel Support and Personalization

The company was said to be deeply committed to offering personalized travel planning, matching modern travel preferences. Tourists reportedly received well-tailored itineraries, which included everything from lodging in tents or luxury suites to local experiences in the wild, all guided by expert safari advisors. One key point highlighted was that these curated plans were offered at no additional cost compared to direct bookings, thus enhancing the overall value-for-money proposition.

To ensure real-time support, SAFARI.COM’s advisors were reportedly available across various communication platforms like email, WhatsApp, and iMessage, reinforcing the brand’s commitment to accessible and round-the-clock travel assistance.

A Pioneer in Flexible Travel Policies

It was acknowledged that SAFARI.COM had become the first safari operator to offer free travel insurance for international travelers. The insurance coverage reportedly included full refunds, a feature highly valued by those needing to cancel or change plans unexpectedly. It was disclosed that the company had partnered with a local insurance firm to absorb the non-refundable cancellation charges, a decision that added a layer of trust and flexibility.

Because of this policy, many foreign tourists were reportedly more comfortable booking trips in advance, knowing they had financial security if plans changed. This move was seen as both innovative and industry-defining, raising expectations for similar offerings across the global travel sector.

A Curated African Adventure Experience

Travelers were being introduced to diverse African safari experiences that spanned South Africa, Botswana, Zimbabwe, Namibia, Uganda, and Kenya. Each destination reportedly offered unique wildlife encounters and lodging styles, from rugged tented camps to elegant safari suites, all furnished with modern amenities and traditional décor.

It was mentioned that SAFARI.COM emphasized safety, uniqueness, and adventure, whether the journey was taken by solo travelers, families, or couples. Travelers were said to be immersed in thrilling experiences thousands of miles from home, guided by advisors skilled in customizing every aspect of the safari to match personal expectations.

Trendsetting and Global Travel Influence

The consistent nominations at the World Travel Awards indicated not only a recognition of excellence but a paradigm shift in how safari travel was viewed worldwide. It was said that SAFARI.COM had actively aligned itself with emerging trends in eco-friendly travel, wildlife preservation, and luxury within nature. Their published list of the Top 10 Best African Safari Tours was highlighted as a reflection of this alignment, catering to travelers who prioritized authenticity, safety, and responsible tourism.

As a result, the company was being viewed as a leader in redefining African tourism for global audiences—pushing the sector toward more adaptive, flexible, and customer-centric offerings.

Company Origins and Continued Growth

It was reported that SAFARI.COM was founded in 2006 with the vision of helping foreign tourists discover the best African safaris with peace of mind. Since its inception, the company had invested heavily in training expert travel advisors who could handle the intricate details of planning a dreamy and safe wildlife experience.

Their ongoing focus reportedly remained on comprehensive customer care, from pre-trip assistance to post-trip feedback, with the aim of providing a worry-free journey for both first-time travelers and seasoned safari-goers. This approach had helped establish the company as a reliable travel companion, especially for those seeking to uncover the hidden gems of African wildlife.

Global Implications for the Travel Industry

The implications of this recognition were seen as far-reaching, with the potential to inspire a new wave of interest in African safari tourism. Travel brands worldwide were reportedly observing the growing trend of customized wildlife adventures and may soon adapt similar practices to meet evolving traveler expectations.

Furthermore, SAFARI.COM’s innovative refund and insurance model could very well become a blueprint for travel companies globally, particularly those operating in remote or high-risk destinations. The model offered a perfect balance of flexibility and protection, encouraging more spontaneous and long-haul travel in an increasingly unpredictable world.

Highlights and Key Takeaways

• SAFARI.COM was awarded Africa’s Leading Safari Company 2024.
• Nominated again for Africa’s Leading Safari Company 2025 and Africa’s Leading Luxury Tour Operator 2025.
• Offers personalized itineraries and real-time global customer service.
• First to provide free travel insurance and fully refundable bookings for foreign tourists.
• Covers destinations including South Africa, Botswana, Zimbabwe, Namibia, Uganda, and Kenya.
• Recognized for aligning with modern travel trends like eco-tourism and luxury adventures.
• Seen as a transformative force in global travel culture, raising industry standards.

The continuous acknowledgment of SAFARI.COM on the global travel stage was being perceived as a turning point in how travelers approach African safaris. By offering both reliability and adventure, the company was successfully balancing luxury with authenticity. Its efforts were not only shaping how travelers viewed Africa but were also influencing broader travel industry practices worldwide.