USA Today: Guide to Iceland: World Travel Awards 7-Time Winner of Iceland’s Leading Travel Agency Award

13 January 2025 - USA Today

When it comes to traveling in Iceland, Guide to Iceland has firmly established itself as the nation’s top choice, setting a high standard in the tourism industry for the last seven years. Voted Iceland’s leading travel agency seven times in a row at the prestigious World Travel Awards, Guide to Iceland has built a stellar reputation for quality, innovation, and a unique customer experience. So, what makes this company stand out? Let’s dive into the factors that have made Guide to Iceland a household name in Icelandic tourism. 

A Marketplace with Thousands of Partners 

Guide to Iceland isn’t just a travel agency; it’s a massive marketplace that brings together thousands of service providers from across the country. This includes everything from local tour operators and hotels to experience providers and adventure guides. Whether you’re looking to traverse Iceland’s majestic glaciers, marvel at volcanic landscapes, or embark on thrilling Northern Lights tours, this marketplace provides a seamless planning experience. Travelers can easily combine different elements of their trip, from accommodation to activities, all in one convenient platform. 

By working with local businesses, Guide to Iceland ensures that travelers have access to authentic Icelandic experiences. Not only does this support the local economy, but it also offers visitors a way to connect with Iceland on a deeper level through the insights of those who know it best. Moreover, this collaboration ensures that visitors receive high-quality, personalized services, further enhancing their travel experiences. 

Unmatched Customer Service 

Customer service has always been at the heart of Guide to Iceland’s business philosophy. The company has invested in a dedicated team that offers support to travelers at every step of their journey. Whether it’s helping to resolve issues with bookings, providing advice on the best activities based on the season, or assisting with last-minute travel changes, the Guide to Iceland team is there to make sure each visitor has a memorable and stress-free experience. 

What sets their customer service apart is their proactive approach. The team actively engages with travelers, ensuring they have up-to-date information about weather conditions, road closures, and other critical updates that can impact their plans. Additionally, they offer 24/7 customer support, so no matter the time of day, travelers can rely on them for assistance. This dedication fosters trust and loyalty among their customers. 

Recognition at the World Travel Awards 

Winning the “Iceland’s Leading Travel Agency” award at the World Travel Awards for seven consecutive years is no small feat. This accolade represents more than just a trophy; it’s a testament to Guide to Iceland’s commitment to excellence, growth, and high standards in the tourism sector. This recognition reinforces their position as Iceland's most trusted and popular travel agency, serving as a seal of quality for both new and returning customers. 

The World Travel Awards are often regarded as the Oscars of the travel industry, and earning this title repeatedly demonstrates Guide to Iceland’s consistency in delivering top-tier services. This achievement also highlights their ability to adapt and evolve, continually raising the bar in the competitive tourism landscape.

Source: USA Today

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