Guinness Storehouse hoping global award will deliver visitor boom in 2024

29 December 2023 - Yahoo! News

A leading Dublin tourist attraction freshly crowned the world’s best visitor experience is hoping the global accolade, assisted by a David Beckham boost, can drive it to new heights in 2024. The Guinness Storehouse, which took away the top prize at the World Travel Awards earlier in December, is set to welcome more than 1.4 million visitors this year.

Arguably the most famous recent visitors were David Beckham and his son Cruz who paid a visit in February, sharing the experience with their tens of millions of combined Instagram followers. Storehouse managing director Catherine Toolan said winning the world’s leading tourist attraction accolade was an achievement two decades in the making. “The Guinness Storehouse has been in this location and open as a visitor experience and a brand experience for 23 years now and throughout that 23 years we continued to invest in creating a world-class experience,” she said. “The World Travel Awards is really the Oscars of the travel industry. It’s an award that’s been going on for 30 years.

Source: Yahoo! News

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