Cape Town named world’s top festival and events destination for 2018

5 December 2018 - The South African

Cape Town was recently named the “World’s Leading Festival and Events Destination” at the 2018 World Travel Awards.

The international awards took place at the Pátio da Galé, in Lisbon, Portugal, over the past weekend. The World Travel Award brand is recognised globally as the ultimate hallmark of industry excellence.

Cape Town beat out contenders such as Danang, Vietnam, Dubai, Ecuador and London, England.

Dubai won the title in 2017 and 2016. 

Leigh Dawber, Marketing Executive of Cape town tourism said in a video posted by The World Travel Awards that Cape Town is thrilled to win this award. 

“Events is the number one drive of tourism globally and it’s great in terms of economic growth and job creation….so we are thrilled. 

“We’ve had a quite challenging year, and I think it is fantastic that Cape Town can still keep on top of Africa and in terms of global standards…we’re right up there.” 


“We want the world to know that Cape Town is the destination to invest in, a place to work, for entertainment and the best place to live,” mayor Dan Plato told IOL

“This is not just an award for Cape Town, it is an award for South Africa and Africa.

“We want Cape Town to position itself as a place where the world can access Africa and Africa can access the world. Continuing to host events of an international standard will make this vision a reality.”

He also said it was important that they eliminated red-tape to encourage more investment in the city and attract more major events of an international standard.

Their strategy reportedly has four areas of focus, including economic impact and job creation, destination marketing, social cohesion and seasonality.

The City reportedly said that eight of the events being hosted in Cape Town (like the Cape Town Cycle Tour) over the next 12 months would contribute more than R3 billion to the local economy and create more than 20000 temporary jobs.


Source: The South African

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