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India bags World Travel Awards as Asia’s leading destination

World Travel Awards – 2008 “Asia and Indian Ocean” Ceremony was organized at Shanghai China on 19 June 2008. India received the award for the leading destination in Asia.

Another feather in the cap has been the “ Bronze Lion Award” at the 55th International Advertising Festival held at Cannes, France from 15- 21 June 2008 in which the creative on “ Taj Mahal “ which was used for Ministry of Tourism’s Incredible India campaign in the international market. This is the first time that this prestigious award has been received by Ministry of Tourism.

About The World Travel Award

The World Travel Awards were launched in 1993 to acknowledge and recognize excellence in the world's travel and tourism industry.

• Now celebrating its 15th Anniversary, the awards are regarded as the very highest achievement that a travel product could ever hope to receive.

• Attended by Senior Executives from Major Travel Companies , operators and destinations , world travel Awards events are universally respected as providing established , top level networking opportunities , regionally and globally.

The above award is the result of the innovations brought to the “Incredible India” Campaign in the international market and Ministry of Tourism priority on creating and upgrading the Tourist infrastructure across the country. Further, the popularity of Incredible India website and efforts to harness the power of Internet to creative awareness about the country have led to this award.