Justin Cooke

Justin Cooke serves as Executive Vice-President of World Travel Awards and is the Founder of the World Sustainable Travel & Hospitality Awards and World Creator Awards.

He plays a leading role in the strategic development, commercial growth and global positioning of World Travel Awards and its expanding portfolio of international award programmes. Justin works closely with tourism ministers, destination leaders, global hospitality brands and travel executives to strengthen industry partnerships and champion excellence across the visitor economy.

An entrepreneur, investor and chairman of several international technology and media businesses, he brings extensive boardroom experience and commercial insight to the travel sector, with particular interests in sustainability, innovation, destination development, media and the future of global tourism.