Graham E. Cooke

Founder & President
Graham E. Cooke is the Founder and President of World Travel Awards, the globally recognised programme he established more than three decades ago to celebrate excellence across the international travel and tourism industry.
Widely respected throughout global tourism, Graham has built enduring relationships with tourism ministers, destination organisations, hotel groups, airlines, cruise lines and hospitality leaders across every continent. Under his leadership, World Travel Awards has become one of the industry’s leading benchmarks for recognising excellence, inspiring organisations to continually raise standards in service, innovation and guest experience.
Graham remains a passionate advocate for the power of travel to drive economic growth, cultural understanding and international collaboration.












