Holiday Hypermarket

24 August 2011 - Holiday Hypermarket

The World Travel Awards organisation has shown their confidence in the recovery of Egypt by choosing to host one of its prestigious events in Sharm el Sheikh.

Often described as the "Oscars of the travel industry", the African and Indian awards ceremony will be held on 16 September in the luxury resort that attracts holidaymakers from all over the world. This will be the first time in the organisation's history that one of its events will be hosted in Egypt.

After the unrest and subsequent overthrow of the previous regime, restoring confidence in the Egyptian tourist industry is more important than ever for building the country back up again as a fledgling democracy. Tourism is a vital part of Egypt's economy as it accounts for 12 per cent of the country's GDP and one in every seven jobs is reliant on tourism.

WTA president Graham Cooke highlighted how the wide range of diverse attractions offered by Egypt holidays was what made the county likely to "bounce back from adversity".

He added: "Egypt is a remarkably resilient destination, boasting an incredible array of attractions from the Pyramids of Giza and the temples of Luxor to the spectacular diving of the Red Sea and the beaches of Sharm El Sheikh, the City of Peace."

The combination of reliably excellent weather, fascinating culture and welcoming people has meant that British holidaymakers have been extremely keen to get back to visiting Egypt now that the unrest has ended. Cheap flights to all of the major tourist resorts including Sharm el Sheikh can be easily found online.

Source: Holiday Hypermarket

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